LOT 4. Audience development

Audience development LOT 4

“Audience development” LOT aims to help attract a target audience that is interested in culture indirectly and needs additional motivation and consumer triggers to become a regular consumer of the cultural product and an active participant in the socio-cultural processes in the country.


Total budget of the LOT is UAH 7 million

Minimum grant amount is UAH 300 thousand

Maximum grant amount is UAH 2 million

Legal entities of all forms of ownership, individual entrepreneurs (single tax payers of group III), duly registered in the territory of Ukraine in accordance with the current legislation for not less than two years prior to the date of the competition announcement and have experience in cultural sector.

Warning! In the context of the implementation of the LOT projects, “Audience development” requires the cooperation of the applicant organization with marketing (PR / advertising / creative / etc.) organizations.

LOT supports products:

  • educational campaigns;
  • promotional campaigns
  • rebranding campaigns.

Submission of application packages on-line only: 01.11.2019 – 15.01.2020

Project implementation: from the date of signing the Grant Agreement, but no earlier than 01.05.2020 – 30.10.2020

Final reporting: till 30.10.2020

Lot open calls

Program dates: 01 November 2019 — 31 October 2020